Crabby apple hard cider can design, evil crabapple character with orchard trees, pink background

Hard Cider Can Design

I was tasked with creating an original hard cider label that connected to Ottawa. I chose to feature Mountain Orchards to highlight the local origins of the cider. The design centers around a grumpy crabapple, set against a dark background to emphasize the bold flavour. The orchard trees tied in the local connection while making an eye-catching can, and is overall one of my favourite pieces.

crabby apple label design in larger scale, orchard trees with evil apple in the middle

Design Process

I also went above and beyond and created a matching carrier for my can. I used elements that were incorporated into the initial design to give it all a cohesive look.

crabby apple can, slightly tilted on its side, white background

Layout Strategy

Balanced the design elements to ensure the label grabs attention while adhering to the Canada Food Inspection's criteria.

Crabby apple hard cider can design, evil crabapple character with orchard trees, pink backgroundcrabby apple smaller cans, displayed in cardboard carrier with bright pink orchard trees patterncrabby apple label design in larger scale, orchard trees with evil apple in the middlecrabby apple can, slightly tilted on its side, white background