The Ordinary Web Design

The goal of this redesign was to align the website with The Ordinary’s values of transparency, affordability, and clinical integrity. The focus was on making the site easier to navigate, improving product discovery for a wide range of skincare concerns, and providing an authentic, stress-free shopping experience on web and mobile platforms.

Ensured elements used throughout the site were optimized for mobile and tablet, while maintaining visual appeal and stress-free navigation.

Highlighted The Ordinary’s values with clean visuals and inviting product information, while aligning with current brand identity.