✦ Analyzed the existing app to identify pain points in UI/UX and functionality.
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✦ Refined the visual identity by updating colors, navigation elements and styles.

✦ Created user flows & personas to accurately target the desired audience and refine the experience.
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✦ Streamlined the ordering flow by updating purchasing process to improve usability.
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✦ Designed high-fidelity wireframes & prototypes to test and refine interactions.
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✦ Enhanced accessibility by improving contrast, text legibility, and button placement.
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✦ Implemented cohesive branding across all screens to create a positive, welcoming experience.