✦ Modernize the design & refine branding while staying true to The Ordinary’s minimalist aesthetic. ✦ Improve navigation & product discovery with better categorization, filtering, and UX flow. ✦ Enhance typography, layout & accessibility for a polished experience. ✦ Optimize for mobile & responsiveness to ensure a seamless experience across all devices.
Design Process
✦ Analyzed the existing site to identify UX and visual issues. ✦ Redesigned key pages with a cleaner layout, improved hierarchy, and stronger branding. ✦ Refined typography, spacing & product organization for better readability and flow. ✦ Optimized for mobile & accessibility to create a more inclusive experience. ✦ Enhanced the original design while keeping The Ordinary’s signature minimalism.
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