magic nails & spa square sign with new butterfly logo, purple backdrop

Objectives

✦ Enhance brand identity with an elegant design to create a stronger, more polished identity.

✦ Create a cohesive visual style that reflects the spa’s relaxing and luxurious atmosphere.

Design Process

✦ Analyzed the brand’s values, target audience, and competitors.

✦ Modernized the logo while maintaining brand essence. Created multiple formats for versatility (full logo, icon, wordmark, etc.)

✦ Updated color palette, typography, and overall aesthetic.

✦ Developed branding guide for consistency across all platforms.

magic nails & spa ottawa, front of store with old logomagic nails & spa square sign with new butterfly logo, purple backdrop
magic nails & spa ottawa, front of store with old logo
magic nails website homepage, large pink butterfly logo displayed on marble background
Programs Used:

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